Ali Maxi Choker

By choosing Gisel B., you invest in timeless, high-quality jewelry crafted from natural materials—gold and cultured pearls—that stand the test of time. Unlike mass-produced jewelry, these pieces are meticulously designed to be cherished for a lifetime, resisting tarnish and wear. Gold is a hypoallergenic metal, making it a healthier choice for your skin, free from the irritation that lower-quality metals can cause. Each pearl is unique, left in its raw form to highlight its natural beauty, ensuring that no two pieces are ever identical. Wearing Gisel B. means embracing jewelry that is as distinctive and refined as you are.

Your purchase also has a direct impact on the planet. Gisel B. uses 90% recycled gold, reducing the demand for new mining, which is often associated with environmental destruction and unethical labor. Additionally, the brand is committed to minimizing waste, using recycled and recyclable packaging and organic cotton bags free from chemical dyes. These choices lessen the carbon footprint of each piece, ensuring that your jewelry not only looks beautiful but is also created with respect for the environment.

Beyond sustainability, Gisel B. champions ethical craftsmanship and fair labor practices. The pearls used in each design come directly from a family-owned farm in Asia, ensuring quality, fair trade, and responsible sourcing. Every step of the jewelry-making process—from design and prototyping to beadwork and assembly—is done by skilled artisans in their workshop in Valence, in the south of France. By supporting Gisel B., you celebrate traditional French savoir-faire, artisanal talent, and creativity, keeping the art of handcrafted jewelry alive while making a conscious and ethical choice.