It started with a pair of vegan loafers.
— Auriane, founder of Ambayce
I'm vegetarian, and I'd decided to stop wearing leather — it didn't make sense to wear an animal's skin if I wouldn't eat it. So I went looking for vegan loafers. Stylish ones. Made from real plant-based materials, not plastic disguised as leather.
I spent days searching. Days.
I tried 30+ keyword combinations on Google. I clicked through hundreds of websites. I scrolled Instagram and Pinterest looking for brands. I tried every angle I could think of — and I still couldn't find what I was looking for. Eventually, I gave up and moved on.
A few months later, I was talking with my mom about wool sweaters. She wanted to buy one, and I told her about mulesing — a cruel practice that involves cutting strips of skin from a live sheep's hindquarters, still legal in Australia, where roughly 80% of the world's wool is produced. She asked: "How am I supposed to know where my sweater's wool actually comes from?" I told her the simplest test: when a brand does the right thing, they tell you. They put it on their website, proudly. If you can't find that information, it's almost always because there's nothing good to find. Her response stopped me: "But I'd have to do that for every brand, every product I want to buy."
So I built Ambayce — one place where every ethical and sustainable brand lives, so shoppers don't have to struggle to find what aligns with their values. A marketplace where transparency isn't optional: every brand explains who they are, how they make their products, and why it matters.
Every product is tagged with what makes it ethical: natural, organic, clean, certified, vegan, cruelty-free, recycled, upcycled, zero-waste, ethically made, handcrafted, made locally, small batch, or made to order.
You filter by what matters to you. You see the impact of every purchase. And you stop spending days searching.